考研英语阅读讲解解析

在考研英语考试中，英语阅读是分值高同样也是难度系数高的一考题。通常情况下阅读的篇幅约为400字，四篇即为1600字，故考生需要掌握大量的词汇，同样的，考生还需要有丰富的阅读经验，尤其是外刊杂志，因为考研英语绝大多数文章来自于英美国家的报刊杂志。

《卫报》，是考研英语阅读四大话题之一的文化历史教育类"。请大家仔细阅读文章，学会快速抓住文章大意和段落大意，区分细节和关键信息句，以此来提高阅读技能。原文期刊：卫报原文标题：Adtechiskillingtheonlineexperience文章论述了广告科技在隐私侵犯，价值利用，广告推送等方面给用户网络体验造成的诸多困扰，批驳了广告科技唯利是图，置用户实际体验于不顾的自私行为。文章采用情景假设——提出问题——分析问题——提出建议的思路展开，用例证、对比等方式论证了广告科技的弊端和采取措施保护隐私的必要性。文章语言相对较为简单，结构清晰明了，从侵犯隐私和追逐利益等角度作为切入点，贴近实际，读者也可以借此了解科技广告的运作模式和由此带来的弊端。

PART1

原文

Ⅰ①There’ssomethingsowonderfullyeasyaboutreadingthiscolumninaphysicalnewspaper.②Youturnedthepage,andhereitis,withfewannoyancesordistractions,inanultra-high-definitiontypefacewhichwascustom-designedwithpleasurablereadinginnd.③Or–wait–areyoureadingthisonaphone?④DidyoufollowalinkfromTwitter,orFacebook?⑤Ormaybeyou’reonatrain,oraplane,oryou’retryingtouseyourlaptoponyourcousin’scrappyWi-Ficonnectionoutinthecountrysidesomewhere.⑥Inwhichcase,there’saprettygoodchancethatevengettingthisfarissomekindofminormiracle.

Ⅱ①Whentalkingabouttheeconomicsofonlinepublishing,thefirstthingtoreberisthatjobNo1isn’ttogetthenewstoyou.②Rather,itistomonetiseyou,bysellingyouoff,inrealtime,tothehighestbidder.③Thishappenseverytimeyouclickonalink,beforethepagehasevenstartedtoloadonyourphone.④Onceuponatime,ifyouandIbothvisitedthesamewebpageatthesametimeusingthesamewebbrowser,wewouldendupseeingthesamething.⑤Today,however,analmostunthinkablyenormousecosystemofscriptsandcookiesandauctionsandoftenastonishinglypersonalinformationisusedtoshowyouasetofbrandmessagesandsalespitcheswhicharetailoredalmostuniquelytoyou.

Ⅲ①Thatecosystemraisesimportantquestionsaboutprivacyandjustgeneralcreepiness——thewaythattheminuteyoulookatapairofshoesonline,forinstance,theythenstartfollowingyouaroundeveryotherwebsiteyouvisitforweeks.②Butwhetherornotyouvalueyourprivacy,youaredamaged,daily,bythesheerweightofallthattechnology.

Ⅳ①Onlineadshavenevergotlessannoyingovertime,andyoucanbesurethatmobileadsaregoingtogetmoreannoyingaswell,onceSiliconValleyhasworkedouthowtobetteridentifywhoyouare.②Themovetogreaterprivacyprotectionsmighthelpslowthepacewithwhichsuchtechnologiesareadopted.③Butthere’snorealistichopethatwebsiteswillactuallyimprovefromhere.④Ifyouwanttoavoidthedreadfulexperienceofthemobileweb,you’llonlyhaveonechoice——whichistostartreadingyourarticlesnatively,intheFacebookorAppleNewsapp.⑤Butitwon’tbeFacebookandApplewhokilledthenewsbrands.⑥It’llbeadtech.

PART2

词汇短语

1.distractionn.注意力分散;消遣;心烦意乱

2.ultra-high-definition超高清的

3.*crappyadj.蹩脚的;糟糕的;没价值的

4.*monetise['m?nitaiz]vt.使货币化;把…定位法定货币

5.biddern.投标人;出价人;命令者

6.cookiesn.储存在用户本地终端上的数据

7.tailorvt.剪裁、使合适;n.裁缝;vi.做裁缝

8.*creepinessn.毛骨悚然

9.dreadfuadj.可怕的;糟透的，令人不快的(注：标*为超纲词汇)